Getting Inside The Minds Of Your Consumers

What makes them respond and choose what they buy—today as opposed to yesterday?
What about new potential markets that could effectively multiply the demand for your product?

There are a myriad of factors that influence the brand choices and even subconscious responses to your messages, your packaging and even the tactile processes of using your products. This is the scientific domain of CRG Global.

CRG Global is the parent company of a seasoned group of companies that specialize in virtually every discipline of scientific consumer research and testing. Whether you need quantitative data, qualitative data or data analysis for strategic decisions, CRG Global’s subsidiary companies can partner with you to meet your objectives.

WE PARTNER WITH YOU TO GET THE RESULTS YOU NEED
Our experienced researchers specialize in customizing detailed research programs that meet your market, your budget and your scheduling needs. We deliver actionable results that help your company make timely business decisions. Our reports and presentations are delivered quickly and focus on your business initiatives.

WE REACH MORE CONSUMERS IN MORE WAYS 
As one of the nation’s largest and most respected consumer product testing companies, we deliver unprecedented access to the consumer population in a wide range of discovery methods: mall intercepts, pre-recruiting, attitudinal and behavior research, in-depth interviews, internet research and surveys, panel development and management, and custom and multi-lingual surveys. Additionally, our testing expertise focuses on CLTs, home use, product usage, packaging, consumption, focus groups, sensory evaluations and fragrance testing.

SERVICE AND ACCURACY FROM START TO FINISH 
Comprehensive data collection services and analysis: in-depth data processing, cross tabulation and statistical analysis including ANOVA, MANOVA, Conjoint Analysis, Turf Analysis and Cluster Analysis. Turnkey project management both domestically and internationally, dedicated high-speed internet, database development and management, with 250 laptops for off-site testing and state-of-the-art computer software.

QUALITY ASSURANCE 
We apply strict quality controls to the storage, handling and preparation of products for testing. Certified Test Administrators execute and oversee testing for high-profile projects or products involving precise preparation or tight session timing.

CRG Global, Inc. is committed to quality, technology, and maintaining customer satisfaction. To support these key attributes we have also created a dedicated Service Bureau. This is an extension of our pledge to exceed our customers’ expectations.

WITH COST EFFECTIVE, HIGH-END CAPABILITIES,
OUR SERVICE BUREAU CAN ASSIST WITH:

  • Survey Programming (Web, CAPI, CATI)
  • Survey Sampling
  • Data Tabulations
  • Data Entry

We have experts in each area to offer insights and guidance.