Research and development is the cornerstone of the foodservice industry.

How your products will measure up to not only the competition but to the expectations of your clients resulting in sales is one of the most critical components in your business. CSS /datatelligence can take you through the inception of new product concept testing to menu development to product evaluation.

 

Our Test America location at the Planet Hollywood Shopping Center on the Las Vegas Strip offers a spectacular environment for you to work with your culinary teams to design award winning and top selling innovative products. We have a fully equipped restaurant simulated kitchen with specialized prep areas for discriminating chefs. This Test America offers a unique setting to study the behaviors and attitudes of your consumers. CSS /datatelligence can create a unique taste test environment that more accurately reflects your clients’ consumption pattern.

 

We can set up the bar area with appropriate motifs such as sports bar, pub or wine bar. Our bartender is a professional interviewer with a personality to get consumers to provide valuable insights into their beverages. You can watch the interaction from a luxurious client viewing room and discuss the impact your learning's have on their project.

 

The bar area is an outstanding outlet for shelf impressions studies of alcohol beverage. With a complete product line for the consumers to view, we can quickly gather data on hand held computers to drive your business decisions on the impact of the packaging (bottle designs and label designs)

 

Our separate multi-purpose testing area is 1,000 plus sq. ft and can be set up to accommodate the dining styles of your customers. We have table service and staff to create a restaurant feel for your new menu items to entice your target consumers.

 

In addition, the facility offers spacious focus group rooms, to interview groups of diners to understand more thoroughly their impressions and emotions of their experience.

 

This research area is not limited to culinary and menu research, it is also fantastic for specialty food products, gourmet products, and organic concepts and products.

 

The Qualitative and Quantitative research can be combined to bring a new dimension to your research program.