Datatelligence PANEL Demographics

Current Membership Count 418,483
Specific Sub-Panels (targeted)
Gamers Panel (PC, Consoles, & Handhelds) 54,285
Cell Phone Panel 34,156
Pet Owners Panel 75,550
Alcoholic Drinkers Panel 34,042
Gender
Male 35.13%
Female 64.87%
Age
Under 18 0.65%
18-24 14.64%
25-34 29.81%
35-44 22.19%
45-54 17.25%
55-64 10.41%
65+ 5.04%
Region
MW 22.71%
NE 14.77%
S 37.41%
W 25.12%
Ethnicity
Caucasian 62.25%
BlackAfrican American 9.91%
Hispanic 10.56%
Asian 5.80%
Native American 5.80%
Other 5.26%
Income
Under $10,000 8.83%
$10,000 – $19,999 10.17%
$20,000 – $29,999 12.59%
$30,000 – $39,999 13.07%
$40,000 – $49,999 11.30%
$50,000 – $59,999 10.22%
$60,000 – $69,999 7.37%
$70,000 – $79,999 7.20%
$80,000 – $89,999 4.35%
$90,000 – $99,999 4.38%
$100,000 or more 10.51%
Education
Some high school 3.92%
High School graduate 19.80%
Some College 33.22%
Associate Degree 9.35%
Bachelor Degree 20.70%
Graduate Degree 11.46%
Other 1.54%
Have Children 17 and under
Yes 12.85%
No 87.15%
RelationshipMarital Status
Single (Never married) 27.87%
Married 50.96%
Domestic Partnership 7.33%
Widowed 1.86%
Divorced 9.65%
Seperated 2.11%
Don’t Know 0.22%