What is VERT technology?

VERT uses Emotion Tool™, the only software that objectively and non-intrusively measures Emotional Response and Visual Attention. Visual Attention data is presented via an easy to interpret Spotlight Analysis. Spotlight Analysis highlights where the respondents looked, and as equally important, where they did not look. Included are a ratio of respondents who viewed the particular attention points (i.e. logo, product, copy etc.), the sequence of viewing and the ratio of time spent at each of the attention points. VERT not only measures Visual Attention, but simultaneously measures the participants’ emotional response to a stimulus. Using Emotion Tool TM VERT measures the pupil, blinks and eye gaze to determine whether or not the participants are affected by the stimulus (level of emotional stimulation) and to what degree.

VERT also uses Attention Tool, the world's first fully automated tool for Visual Attention analysis on dynamic images or video. Please click on the link to see the Attention Tool demo.

Who uses VERT?

Creative, advertising, and marketing departments can take their vision and explore research solutions that optimize the creative and design for print and outdoor advertisements, websites, direct marketing campaigns, magazine covers, and package design concepts alike. The benefit to using VERT is that we can now objectively illustrate why these creative and design concepts work.